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Aug 6, 2008

Resgister a domain name

The first thing you need to do when setting up a web site is to register a domain name

A domain is the familiar "something.com" 

Your domain name is a pointer to the actual IP address of your website. 

They're used because they are a lot simpler for people to remember than a bunch of numbers would be. Every website has an IP address, which is a number like 123.456.78.9. The domain name system (aka DNS) translates between those numbered addresses and the corresponding domain names. Each domain on the internet is registered with a central registry handled by a group called InterNIC which is a subsidiary of ICANN - the organization that certifies all domain name registrars. Domain names get filtered through DNS servers, which link the address with the correct domain name. Most websites have a primary and a secondary DNS server - essentially a backup system that increases reliability.

Firstly decide on what you want your site to be before registering your domain. The domain can be anything you want it to be, but it will be more effective if it relates to the subject of your website.
If you're selling shoes, for example, it helps to have a domain name that's related to shoes - all-shoes.com for example. There are some simple guidelines for registering domain names. 


The only characters that can be used in domains are letters, numbers and the hyphen. Domain names can't be longer than 70 characters, but it's best to keep them as short and sweet. They can be upper or lower case, the case of the domain name is ignored by DNS. It often helps to use a combination so they will be easier to read. 

Which is easier to read mywebsite.com or MyWebSite.com? Both are the same as far as DNS servers are concerned. There are several extensions available to use with your domain. The most common by far is .com. It has become synonymous with the internet. Other common extensions are .net and .org. Some of the newer ones are .info, .biz and .name these extensions are not as common and won't be as effective as .com, .net or .org, which people are more familiar with.
There are specialized extensions such as .museum, .aero and .coop which are only available for members of certain organizations. You can also register domains with specific country extensions such as .us (United States) or .de (Germany). The rules for registering country-specific domains vary from country to country, so you need to check with the registrars for a given country to see if you are able to register them.

All domain registrars must be certified by ICANN (the Internet Corporation for Assigned Names and Numbers). There are many registrars with different prices. You can get a full list of all certified registrars at the InterNIC website (www.internic.net/regist.html).

Even though registrars are regulated, they're allowed to offer their registration service through a third party, so most web hosts offer domain registration even if they aren't registrars themselves.

Domains are registered for at least one year and you can buy as many as ten years when registering. A longer registration contract normally gets you a lower price, so if you know you'll be using that domain for some time it can be beneficial to pay for a longer period.

Tips for investing in domains

You may not have the genius of renowned futurist but you can still predict the future of the domain industry. Think outside of the box, education & technology, information syndication, social networking, robotics, alternative energy, you get the picture.
Stick With the “Dot Com”This suggestion could be argued, but generally successful investors and domaining old schoolers will tell you that they will put their money on .com If you get in the market early for a popular ccTLD (country code top level domain) like .us, .tv, etc, you may be able to snag a great name. The risk factor for .com is significantly less than the other extensions.Keep it Short and SweetIn the world of domains, two letter names are a fool’s dream, 3 letter names are king, 4 letter non-sense names are an easy sale, 5 letter names bank a small fortune. You would, however, be hard pressed to find any of those to add to your portfolio. The best suggestion is not to stray past two words within a domain name. Memory, ease of typing and visual aesthetics play a big part in a domain’s value.
Keep it Brandable
Make sure the words you choose in your domain flow well together, say your name aloud several times to see how it sounds when you say it. Ask your friends and family what their first impression is of your name choices are. Does your name relate well to the industry or the audience the website is targeting?
Keep it Real
We have all seen them, invented names or characters mashed together that form pronounceable syllables–Yahoo, Google, Twitter, Tumblr. While many popular websites today have done well with these odd brand names it would be hard to market a cheaper version of these names to anyone.
Have a future Buyer in MindBefore investing your money into a domain name, ask yourself a few questions about your future buyer. Would anyone want to buy this domain name today? What niche industry or population could I market this name to? Is this domain relevant to a small business industry, a single person or a large movement? The more potential buyers the better.
Don’t Spend More than Current Value
Do your homework. Research aftermarket
domain sales portals such as Sedo, TDNAM, Afternic as well as domain forums for current sales prices of similar names. You can get a good idea of the value of your domain and some insight into how its value may mature in the future. I suppose there can be some exceptions to this tip if you’re Mr. Moneybags and find a name you are just sure is going to be a hit.
Don’t Sell Until it’s mature
Imagine you’re at the 1923 World Series and Babe Ruth tosses your baseball back to ya with his name jotted down in fresh black ink. A friend of a friend of your second cousin offers you $50 bucks for the ball a week later, you simply don’t sell. The amount of people logging on to the internet and developing their own websites increases tremendously each year. If you think you’ve got a keeper, then keep it.
Add Relevant Content
Search Engines today are a key element to driving traffic to our names and essentially allow certain websites to be discovered. There are vast amounts of information and domain names that are essentially hidden to the world simply because webmasters do not take the steps to publish and promote quality information. If nothing else, setup a Wordpress or blogger blog script on your domain name and regularly publish relevant content to your domains.Nurture Your Name
Incoming authentic visitors like, Google’s PageRank, backlinks and web reputability can add significant value to any domain. While publishing current events and related content to your domain name, manually submit your site to quality web directories. Social networks such as , StumbleUpon  can also add reputation and send visitors to your name.